Chinese firm Hisense enters the Argentine market
It will be dedicated to the production, distribution and marketing of air conditioners, televisions, refrigerators and freezers. Also kitchen tools, washing and small appliances. They will be available to Argentine consumers from January 2022.
The Chinese company Hisense, one of the largest manufacturers of household appliances in the world, will enter the Argentine market through an alliance with the Argentine group Newsan, for the production, distribution and marketing of its products in Argentina.
As reported in a statement, the agreement “will allow the local group to begin the manufacture, distribution and marketing of consumer electronics such as air conditioners, televisions, refrigerators and freezers, as well as kitchen appliances, laundry and small appliances, which they will be available to consumers from January 2022 ”.
“We are very proud that Hisense trusts us to boost its business in Argentina. This alliance is also a demonstration of Newsan’s capabilities to be the ideal partner for recognized international brands that seek to position their products in the country ”, highlighted Newsan president Luis Galli.
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For his part, the vice president of Hisense, David Gold, remarked that “the two companies have worked together in the past, and based on this great relationship, we decided to formalize this alliance to achieve the growth of the Hisense brand in the country.”
“In this way, we hope to bring first-rate and high-quality technology to Argentina, manufacture more national products and offer more people a value proposition along with a great user experience,” said Gold.