‘Matsya Kand’ show has been viewed 100 million times so far

Conman Banijay Asia’s Matsya Kand, which wooed the audience across the country, achieved an unprecedented benchmark in a short span of time. The thriller crossed the 100 million mark on MX Player within 30 days of its release, making it one of Banij Asia’s most-watched shows. The story of Matsya, a hottie, the master of disguise, and his scandal are intertwined with a deadly policeman who leaves no stone unturned to catch Matsya in the act. Produced for MX Player, Matsya Kanda, this state-of-the-art cat and mouse chase is the first conman thriller series to be streamed in India.

Talking about the success of the show, Deepak Dhar, CEO and Founder, Banijay Asia said, “We are in the midst of a content revolution, where we see fresh, experimental content moving forward with audiences across the globe. A show like Matsya Kand, which centers on an unusual thief as he charms his way through robberies, gained such publicity in metro cities as well as in rural areas of the country, crossing 100 million views , really fuels our faith in investing in such unconventional stories. At Banijay Asia, we manage to deliver narratives that resonate with the cultural milieu and we look forward to following that path with quick enthusiasm and efforts in our upcoming productions.”

Gautam Talwar, Chief Content Officer, MX Player said, “We are thrilled to see such an overwhelming response from the audience for Matsya Kaad. While the show has crossed the 100 million views mark within a month, we are still seeing new viewers joining the Matsya club every day. The magic is undeniable when it comes to scintillating performances in authentic storytelling and that’s what Matsya Kakand has achieved for MX Player. We look forward to entertaining our audience and growing our audience family with such stories.”

Talking about the success of the show, Ravi Dubey said, “The fisheries scandal has really changed the course of my career. It challenged me as an actor and connected me physically, mentally and spiritually with the craft like never before. Matsya came with a lot of makeovers, physical changes and an emotional quotient like no other character I have played so far. It took a lot of hard work and throughout this process, my director Ajay Bhuyan, producer Deepak Dhar (Banij Asia) and team MX insisted that we are on the verge of something big. Receiving positive reviews of the show confirms that the hard work we put in as a team has paid off. However, when the show crossed 100 million views on MX Player, I was stunned. To be honest, I couldn’t have wished for a better end to this year.”

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Shivam Bangwal

Shivam Bangwal is an India-based Entrepreneur. He is the Founder of Successful Startups like Youthistaan, People News Chronicle, Hitchhike TV & Branding Panther. Shivam has done his Master's in Computer Applications.

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