Panipat’s tech startup ‘Hammer’ got an investment of one crore rupees in Shark Tank India

Shark Tank India, the Indian version of the world’s famous business reality show Shark Tank, aired on Sony Entertainment Television, has given a new lease of life to India’s entrepreneurship system. Throwing light on the new thinking of a changing India, this revolutionary show has given a golden opportunity to the budding entrepreneurs of the country to present their innovative ideas in front of business experts i.e. SHORKS and get investment from them. The show has not only stunned the audience with one-of-a-kind pitches, but it has also become the perfect startup crash course for millions of people who aspire to start their own business. The list of all these great businesses includes ‘Hammer’, the tech start-up of Flipkart seller Rohit Nandwani, which is India’s first athleisure (athletic and leisure) tech brand, which offers high quality audio gadgets and fitness bands at smart prices. does it. It is a small town consumer brand with direct reach to the customers, which has received an investment of Rs 1 crore from Shark Aman Gupta for 40% equity.

Hammer was founded in the year 2019 by Rohit Nandwani. Hammer offers a stylish and exceptional range of audio and fitness devices for a healthy lifestyle and comfort. In its journey of two years, this Panipat-based tech startup has reached out to 1.5 lakh customers and aims to grow further. Offering a wide range of audio and wearable accessories at affordable prices, the brand ‘Hammer’ is present on Flipkart and is also reaching out to millions of customers across the country through its website.

Commenting on his experience in Shark Tank India, Hammer Founder Rohit Nandwani said, “Digitalization has created a huge opportunity around the world, especially in the wireless and wearable tech market and we want to capitalize on the opportunity as it has huge potential. We started in the year 2019 as a brand manufacturing devices like Earphones, Headphones, Home Audio Services and then we entered into other options like Smart Watches and Phones. Our specialty is that we are a complete Made in India brand where our manufacturing unit provides a wide range of qualified products to the customers. An e-commerce platform like Flipkart is a homegrown marketplace that helps businesses like ours to reach millions of customers across India in just one click. I am personally grateful to Shark Tank India and Sony Entertainment Television for believing in our dreams and giving us innovative investors like Aman Gupta, who is himself a stalwart in the field of tech entrepreneurship in India. We are sure that with his arrival, we will scale new heights in India as well as achieve global success.”

Flipkart is giving a new direction to the business journey of the local micro, small and medium industries of the country by making them more digital. The importance of this mission has increased since last year, where e-commerce is providing a means of livelihood as well as helping to promote micro, small and medium industries across the country. The partnership of Shark Tank India and Flipkart is taking a step towards fostering and nurturing India’s talented entrepreneurs along with propelling the Indian startup ecosystem.

Regarding this partnership, Rajnish Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “The spirit of entrepreneurship is deeply rooted in our country and this spirit not only promotes economic development, but with its help many social challenges can also be solved. We believe that our partnership with Shark Tank India will strengthen our continued efforts to support the ‘Startup India’ campaign. We are proud to play a vital role in supporting budding startups, while also promoting them to develop solutions that bring positive change to the industry as well as society.”

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Shivam Bangwal

Shivam Bangwal is an India-based Entrepreneur. He is the Founder of Successful Startups like Youthistaan, People News Chronicle, Hitchhike TV & Branding Panther. Shivam has done his Master's in Computer Applications.

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