Indian Premier League 2023 is being organized successfully in different parts of the country. While IPL is being telecasted on Jio TV, on the one hand, viewers can watch IPL matches on TV as well. But this time during the IPL event, surprising figures have also come to the fore.
There has been a steady decline in the number of advertisers on TV in the Indian Premier League. This information has been revealed from the latest data released by BARC. According to statistics, 29 matches have been played in IPL so far. There has been a decline of 42 percent in the number of advertisers on TV. According to statistics, only 47 advertisers are giving advertisements on TV. Although this number is much less than the previous season. According to statistics, in the last season, 81 advertisers used to advertise on TV.
During the IPL, many brands have lost interest in TV advertising this season. On the other hand, according to the BARC report, advertisements were shown on TV in only 37 categories this season. This has resulted in a 35% decline in the TV advertising category this year. According to last year’s data, advertisements in 57 categories were given on TV only for 19 matches.
According to information, this year on TV there has been a decline in the number of brands who are willing to advertise on TV. This year only 86 brands are willing to advertise on TV. At the same time, in the IPL held last year i.e. IPL 2022, advertisements of 136 brands were seen on TV. This year there has also been a decline in this figure which has now gone up to 36 percent. Let us inform that this year companies like Byju’s, Cred, Aeko, Paytm, Swiggy have not given advertisements on TV.
