New Delhi. In the first five weeks of the ongoing Indian Premier League season, the captivating T20 tournament has garnered over 13 billion views on its digital streaming partner Jio Cinema’s app. During this period, the average watch time per viewer reached 60 minutes on the Jio Cinema app. Meanwhile, the IPL record of highest viewership was also broken twice in five days on Jio Cinema. During the match between Chennai Super Kings and Rajasthan Royals on 12th April, the maximum number of people watching this match at the same time was 22.3 million on Jio Cinema app.
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Its fifth day, during the match between Superkings and Royal Challengers Bangalore, the number of viewers was successful in touching the figure of 24 million viewers, breaking the previous record. Viacom18 CEO Anil Jayaraj said, “Jio Cinema continues to grow from strength to strength with each passing week and this has been possible because viewers have made the digital platform their first choice for watching Tata IPL 2023.
