ICC’s revenue distribution model is flawed but no one will challenge it: Atherton
Former England captain Michael Atherton has criticized the proposed profit-sharing model of the International Cricket Council (ICC) for the next four years (2024-2027) where India will get 38.50 per cent of the annual revenue of $600 million. If the model proposed by the ICC’s Financial and Commercial Affairs (F&CA) committee is passed during its annual conference in June, the BCCI will get $231 million annually while England will be the second highest revenue earner with 6.89 per cent share. The country will be
England’s share is four crore 13 lakh and 30 thousand dollars. Australia is at the third place in this list with three crore 75 lakh 30 thousand dollars. He will get 6.25 percent stake. 11 percent will be divided among all the associate countries of the ICC. Atherton, however, said all other countries would see a jump in revenue as well, so hardly anyone would question it during the global summit. “The proposed distribution model will be discussed at the next ICC meeting in June but each country is getting a bigger amount (in money terms) than they are now,” Atherton wrote in his column in the ‘Times London’. Willingness to challenge may wane.
The former right-handed batsman said, “As former ICC chairman and former Pakistan Cricket Board chairman Ahsan Mani said this week: the money is going where it is needed the least.” As per the primary formula followed, the country which has maximum sponsorship, revenue from TV broadcasting rights will be the beneficiary. India is at the forefront of this as Star (an arm of Disney) puts in the most money for rights to global competitions.
